Tuesday, 24 October 2017


The Faculty of Management of Pacific University, Udaipur organized a two days Certification Program on Digital Marketing and social media Techniques on 26-27th August 2017 to make the participants familiar with the concept and scope of Digital Marketing, difference between traditional & digital marketing and Digital Marketing Campaigns (Web & Mobile).

Ms. Heena Purohit, the program trainer, provided knowledge to the students about the vigorous tools and social media platforms which the students would requir to build their brand, generate leads and attract audience.

She also provided the participants an understanding of need of digital marketing in current era, why should every business or brand care about Digital Media and how to leverage relevant Digital Marketing tools to improve efficiency & move ahead of competitors.

The program contributed to foster the professional development of the participants by making them conversant with essential digital marketing avenues viz. Search Engine Optimization (SEO), Social Media Optimization (SMO), Social Media Marketing (SMM), Affiliate Marketing, EMail Marketing etc.

The program essentially focused  to broaden the knowledge of the participants on how to promote business online through the use of websites and social media. 

94 participants comprising  students from Engineering College, Pharma College, Dental College, Management College, Commerce College and individuals from corporate sector attended the session .
Students developed their technical skills by understanding the use and application of On-Page Optimization, Off-Page Optimization, Website Authority Factors, Search Engine Guidelines & Updates and SEO Tools. Through the session students also learned how to convert their prospects into leads using E Mails, how to strategize PPC campaigns , how to leverage Linkedin for B2B lead generation and how to plan & create multi –channel social media strategy.

The Program Co-ordinator Dr.Kulvinder Kaur told that such certification programs develop the managerial skills of the students and enable them to perform at the highest level in their professional life. These programs are conducted every month to develop and polish the professional skills of the students.