Wednesday, 12 July 2017

Day 2 : An Orientation Session on Fundamentals of Marketing

A daylong session was organized for the young incumbents. This workshop was for the beginners to learn the fundamentals of marketing required to become a successful manager and Session topics will include Consumer Value Proposition, Sales Strategy, Social Media Marketing and PR.

A totally interactive session included the combo of discussion and competition . Two competitions were organized to give student a platform to showcase their creativity and instant decision making in the relevant area.

The session were conducted by Dr. Shikha Bhargava and Dr. Narendra Chawda.